Brilliant Earth Review: Is This Ethical Jewelry Worth It?

Is Brilliant Earth truly the beacon of ethical and sustainable jewelry it claims to be? This review delves deep into the brand's practices, offerings, and customer experiences to provide a comprehensive understanding of whether it lives up to its lofty ideals.

Understanding the nuances between prominent players like Brilliant Earth and Blue Nile is paramount for any discerning online shopper in the market for fine jewelry. The choices made have lasting consequences, and a well-informed decision can make a significant difference. Considering the emotional and financial investment involved, thorough research is vital before committing to a purchase.

Brilliant Earth, established in 2005 by Beth Gerstein and Eric Grossberg, embarked on a mission to redefine the jewelry industry. They set out to provide jewelry that was not only beautiful but also ethically sourced and environmentally responsible. This commitment is at the core of their brand identity, a promise to deliver both stunning pieces and peace of mind to their customers.

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The company offers a wide array of products, from engagement rings and wedding bands to an extensive collection of fine jewelry. Customers are presented with many options, enabling them to find pieces that reflect their individual style and values.

One of the enticing aspects of Brilliant Earth's offerings is its "free lifetime diamond upgrade" policy. This provides customers with the opportunity to exchange a loose diamond purchased from Brilliant Earth (excluding lab-created diamonds) for credit toward a new diamond with a value at least fifty percent greater than the original purchase price. This policy can be seen as a long-term value proposition, allowing customers to continuously upgrade their jewelry over time.

However, not all customer experiences are smooth sailing. A cautionary tale reveals potential pitfalls in the customer service arena. One customer, after contacting Brilliant Earth and requesting an immediate refund, received a response that, rather than addressing the refund directly, suggested a phone call to discuss alternative options. The response also included the information that the ordered item was out of stock. This incident highlights a possible disconnect between the company's advertised service and the reality experienced by some customers.

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Furthermore, concerns have been raised about the transparency of diamond certification. A reported issue was the inconsistency in listing certification numbers for certain stones, requiring customers to contact the support team to obtain the necessary documentation. This process could take a day or more, creating unnecessary delay and potentially impacting the customer experience. While not a significant issue for natural diamonds with established certifications, it points toward areas where Brilliant Earth could improve its operational efficiency and transparency.

Consider the story of an individual who placed an order on November 27, 2019. It is a long story but essential to understanding potential problems. The customer's experience underscores the importance of careful consideration before committing to a purchase. Details and nuances within the brands operation can play a huge role in customer satisfaction.

The process of selecting jewelry at Brilliant Earth is designed to be highly personalized. Customers begin by choosing their center stone and then selecting the engagement ring setting to accommodate it. This approach allows each ring to be crafted as a unique and timeless piece of jewelry, offering a level of customization that appeals to many shoppers.

Brilliant Earth sets itself apart by going "above and beyond" the industry standards with its "Beyond Conflict Free Diamonds®." They offer diamonds with a listed origin of "Botswana Sort." These diamonds are sourced from mines in Botswana, Namibia, South Africa, and Canada, all of which have strong social and environmental governance practices and are considered to be low to moderate risk. This is a critical differentiator in an industry where ethical sourcing is gaining increasing importance.

Brilliant Earth's commitment to sustainability is also evident in its use of 100% recycled metals. This significantly reduces the environmental footprint of their products and promotes a decrease in problematic metal mining, a step that resonates with environmentally conscious consumers. From trending styles to classic everyday staples, the collection features sustainable and ethical earrings, necklaces, bracelets, and other jewelry.

The company's focus on transparency began with the Beyond Conflict Free® standard they pioneered. This commitment extends to sourcing, crafting, and selling jewelry, with a goal of creating a more ethical, transparent, and compassionate industry. This allows customers to feel good about their purchases and align their values with their choices.

Brilliant Earth offers an expansive selection of engagement settings, with over 300 options available in platinum, 18k white gold, yellow gold, and rose gold. Popular styles like solitaire, three-stone, halo, and sidestone designs are available, providing a wide range of aesthetic choices. In addition, Brilliant Earth allows customers to shop for ethical engagement rings for both women and men, with options to find diamond rings based on style, shape, and setting. Customers can browse ready-to-ship rings or design their own custom rings.

In addition to diamonds, Brilliant Earth offers engagement rings featuring a wide array of gemstones. Customers can find rings in beautiful hues, including sapphire blue, emerald green, and aquamarine. This variety of options ensures that customers can find the perfect color that resonates with their unique tastes and preferences.

All Brilliant Earth designs are meticulously created to the highest standards of sourcing and sustainability. This commitment ensures that every piece of fine jewelry aligns with the company's mission to foster a more ethical, transparent, and compassionate jewelry industry. This philosophy enables customers to aesthetically fall in love with the designs and feel confident in their ethical choices.

As an American company, Brilliant Earth sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. Founded in 2005 by two Stanford alumni, the company has faced some scrutiny regarding its inventory origins. This includes the controversies over their inventory origins.

As a digitally native brand, Brilliant Earth recognizes the evolving needs of today's consumers, aiming for omnichannel presence. The company acknowledges that purchasing fine jewelry is a significant decision, and the entire experience is designed to support and inform the consumer. Despite the challenges and opportunities, the ultimate success will depend on how well they satisfy their customers' needs and values.

The company's financial performance and future strategies are often discussed in earnings calls. This can be accessed by using the following link: Brilliant Earth's 1Q25 earnings call. A replay of the event will be available on the Brilliant Earth investor website after the live webcast concludes. This allows investors and analysts to gain a deeper understanding of the company's performance and strategic direction.